Gone are the days when social media was all about friends and family or professional networking. With increasing popularity and reliability of social media platforms, businesses now use them to engage and build a relationship with their targeted talent pool. Among all the available social channels, twitter has been an obvious choice for many recruiters. This is because it not only helps them in recruiting, but also aids in marketing, branding, etc.
However, many recruiters fail to make the most of the twitter and meet all their hiring requirements due to insufficient knowledge and improper use. This post shares information about the aspects that you as a recruiter need to use twitter effectively-
Develop a clear strategy
It is essential to draft a clear strategy, as you should know who you want to reach and what action you want them to take further. You need to set the expected outcomes that you need to achieve and how you will be measuring the success. Defining a clear strategy will help you stay proactive and on the right track.
Engage in conversation
If you want candidates to be on your career pages, you need to engage with the candidates and start more conversations. These conversations can help you reach more potential candidates than unnecessary promotional tweets posted on your page every day.
Target the right audience
Always perform a detailed search on the twitter to identify active candidates of your niche market. You can use certain tools to get candidate database and identify the relevant ones. You can monitor their activities in order to get the opportunity to connect and engage. All these aspects can help you target the right audience in a better manner.
Use direct messaging appropriately
Direct messaging is a vital twitter functionality that can make or break your recruiting efforts. DM should be used carefully and must not look automated. Users consider Auto-DM as spam and many of them may unfollow you straightaway. Hence, it is necessary to ensure that direct messaging is used appropriately and for the relevant audience only.